Many of us use Spotify in today’s world but how many of us can identify the ways the music streaming service competes with traditional and online music providers? In this blog post, I will explore these above-mentioned methods by analyzing different aspects of the marketing mix with respect to Spotify.
As a brief introduction, a marketing mix is a set of variables or components which fit together to create a marketing strategy (Chaffey and Ellis-Chadwick, 2016). Hacked version of spotify apk. Examples of marketing mixes are the 4 P’s – Product, Price, Place, and Promotion (McCarthy, 1960) and the 7 P’s which include the previously mention 4 plus the addition of People, Process, and Physical Evidence (Booms and Bitner, 1981). I will give Spotify specific examples of the 4 P’s.
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Product
The core product Spotify is the music which is available on their platform. Spotify ripper mac download. The content is digital which means consumers are able to access their product on their mobile devices and depending on the type of account the consumer has, they also have the option to download the content for offline consumption. Whereas traditional forms of music consumption (e.g. Cd’s and Cassettes tapes) consumers were required to purchase specific equipment (e.g. CD and Cassette players).
Different account types offered by Spotify provide different experiences to the consumers, for example, a Premium (subscription) account allows the consumer to download as well as the ability to pick and choose the type of content they would like to hear as opposed to the Free accounts are only able to listen to content online and are only able to listen to content in a ‘shuffle’ mode.
Spotify Marketing Campaigns For Artists
Price
Spotify download avs size. Spotify offers consumers the option to listen to their content for free or pay a subscription fee which can be canceled at any point for the premium account. The first revenue model is that of a freemium, this requires the user to listen to ads every couple of songs which provide revenue to Spotify.
Place
Traditional places a consumer may find or purchase music content would have been at a music store, record store, or even a general electronics store (e.g. JBHiFi). Spotify, however, is solely online making the content easier to access for consumers.
Promotion
Spotify has a varied approach to promotion. The company has strong ties with social media platform Facebook with many advertisements shown not only in the advertisement sidebar but also sponsored posts showing up in consumers new feeds. Originally word-of-mouth played a big part in Spotify’s growth which stemmed from its US launch which employed ‘Beta’ testing as a way to gain interest and potential new customers (Chaffey and Ellis-Chadwick, 2016).
References
Free Spotify Marketing Program
Chaffey, D., Ellis-Chadwick, F. (2000). Digital Marketing Strategy, Implementation, and Practice (6th ed.). United Kingdom: Pearson.
Spotify. (2017). Premium. https://fisvate.weebly.com/blog/spotify-float-apk. Retrieved September 24, 2017, from https://www.spotify.com/au/premium.
Spotify. (2017). Free. Retrieved September 24, 2017, from https://www.spotify.com/au/free.